Even if you aren’t personally involved in all these aspects of the process, a good SEO project manager needs to understand these different moving parts to oversee the delivery of their strategy.
SEO involves devising complex strategies, balancing creative content with technical know-how, conducting keyword research, and knowing how to optimize websites for both search engine and human consumption. However, this offers a good, quick definition! For some more SEO tips, check out this article. If you’re specializing in SEO there’s more to it than this. Whereas on-page and off-page SEO are both about content, you can think of technical SEO as the web development side of SEO. We’re talking about stuff like site speed, crawlability, and ensuring that your site is mobile-friendly. Technical SEO refers to optimizing the non-content aspects of your website. Off-page SEO primarily utilizes link-building strategies, or integrates web pages with social media campaigns to boost traffic. Doing so helps maximize engagement and builds your domain’s trust rating. Off-page (or ‘off-site’) SEO involves optimizing content beyond your own website. It includes conducting keyword research and amending body text, headings, image tags, HTML, CSS, and internal links to optimize them for relevant keywords and phrases. On-page (or ‘on-site’) SEO involves optimizing a website’s content to boost website traffic in the eyes of search engine algorithms or crawlers. Hold on tight: here’s a quick whistle-stop tour! On-page SEO These are on-page SEO, off-page SEO, and technical SEO. When SEO includes paid search (such as advertising or pay-per-click techniques), this is not known as organic search but is usually called search engine marketing. Doing so ‘organically’ boosts a website’s rankings. ‘Organic’ in this case simply means optimizing website content to meet the requirement of search engines’ inbuilt algorithms.
Traditional SEO focuses on what’s known as ‘organic’ techniques. The ultimate aim of an SEO strategy is to get to the top of the SERPs for a particular set of keywords and phrases that target a chosen user demographic. Search engine optimization, or SEO, is a digital marketing technique that involves optimizing websites to help them appear higher on the search engine results pages (or SERPs). We’ll cover:īrowse our list, see which course ticks your boxes, then dive in and have a go! It’s the best way to learn.
In this article, we explore 7 free SEO courses for digital marketing beginners. Think you might get a buzz from creating algorithm-driven traffic and organically increasing the number of people who can see your offering? Look no further! It is also one of the most rewarding to learn: SEO’s ability to generate web traffic and boost conversion rates has transformed it into a must-have skill. While it may not seem like the most glamorous digital marketing skill, search engine optimization (SEO) is undoubtedly one of the most sought-after in the field.